SASSYBELLA.com in the Media

Press clippings about SASSYBELLA.com and editor, Helen Lee.

If you would like to interview Helen Lee about SASSYBELLA.com and her 10+ years of fashion & beauty blogging experiences, please contact us and we will be happy to oblige.

— 2016 —
	Stylist Magazine: Talking about My Secret Weapons with the popular magazine in the UAE. Read it here (jpg).
	The New Daily: Five fashion gurus rate our 2016 Olympic Games uniforms. Read the story here.
	ABC’s Australia Plus website: Talking about “What is Australian Fashion” here.
— 2015 —
	Buzzfeed 18 Badass Australian Bloggers That Will Change The Way You Think About Fashion In addition to looking effortlessly cool, Helen is also a talented wordsmith. She has a way of sharing fashion and lifestyle advice that makes you feel like you’re chatting with a friend. Read the story here.
— 2012 —
	Lucire.com Sassybella turns 10 with a Sydney celebrity bash Borne of an idea back in 2002, Sassybella, the online fashion and beauty blog brainchild of Helen Lee, has just turned 10, and what a party was thrown to celebrate it!
	Urban Society: Society Pages – SASSYBELLA.com 10th Birthday @ The Loft
	SocialDiary.com.au Society Pages – SASSYBELLA.com 10th Birthday Party
— 2010 —
	Beauty Directory’s 2010 Star Awards Winner Winner of Best Blog Post for: ‘Hair straighteners: Cloud 9 vs ghd‘ See the winners list here
	News.com.au Fashion bloggers need money to become more than a trend 21 September 2010 Few bloggers lead glamorous lives Westfield to offer ‘shopping blogger’ $100,000 Lucrative blogging career will take hard work
	Grazia Australia Giving our fashion tips in their annual Online Shopping Guide (jpg). August 2010
	The Australian Financial Review Magazine News From Nowhere (jpg), August 2010 “Self-appointed pundits are launching their own websites full of reports, pictures – and opinions – about style, harnessing the power of the web to challenge the power of fashion mags.”
	Grazia Australia The Fashion Jury (jpg), April 2010
	YouTube Australia Blog Aussie blogger sees video as future of fashion journalism, May 2010 Read our unedited post here
	MX Newspaper, Sydney Edition Blogger First: Helen hops travel comes into fashion (jpg), 10 March 2010
— 2009 —
	Marie Claire Australia Ways to make money online (jpg), August 2009
	Cosmopolitan Australia Fun Fearless Female of the Year Awards Nominated for Best Blogger [out of 10] (jpg) Top 4 Blogger finalists, 2009 (jpg)
	The Australian, The Wish magazine Net Gain (jpg), April 2009 “Savvy marketers are using Facebook, Fickr and MySpace to get their message to the masses; Twitter has turned citizens into newsbreakers. Even Barack Obama ‘tweets’.”
— 2008 —
	Glamour Magazine Blogging Babes, 19 November 2008 Reading Helen Lee of Sassybella.com is like having a high energy chat with your (very well informed and connected) BFF.
— 2007 —
	The Sydney Morning Herald, The List Meet The Blogger, 8 December 2007
	Melbourne Runway, SYN FM 90.7 Melbourne Runway Radio Interview, 28 March 2007
— 2006 —
	The Age “Cool-hunting on the Web”, 21 September 2006
	Sydney Morning Herald “Let slip the blog of wore”, 27 July 2006