Gwen Stefani announced yesterday that she has signed a global licensing deal with Coty to develop and market a line of fragrances.
“With my music, I would’ve never though I would do a fragrance,” said Stefani, clad in a L.A.M.B leopard print dress. “But when I became a fashion designer, I realized that a designer aspires to have a fragrance. This is another layer to the L.A.M.B. world, another thing to put on that’s an extension of your personality.”
“It’s like me shrunken into a box,” Stefani quipped. “This first scent will be broad, classic, and timeless.”
The first fragrance to join the already packed world of celebrity fragrances has yet to be named, but is planned for a Northern fall 2007 release.
