Stella McCartney first dabbled in jean design when she was head designer at Chloe, the jeans she made for the brands’ diffusion line, See by Chloe, sold like hotcakes all over the world. Now Stella has team up with premium denim brand, Notify, to design some jeans, for a good cause of course.
Using the technology at Notify’s fingertips the pair are releasing two new jeans styles – a rubberized-feeling cotton with no side leg seams, available in white, gray and purple, and a classic dark blue high-waisted boyfriend silhouette.
The jeans will be available in stores from November and will retail at $395 for the no leg seam jeans, and $375 for the highwaisted boyfriend jeans. A percentage of the proceeds will be donated to animal protection charities.
[Via: WWD]
