Behind the scenes of the Strand Arcade’s Art of Authenticity shoot with Nicole Pollard

India is a country that many fashion designers find inspiration from, so it comes as no surprise that The Strand Arcade in Sydney (home to many top Australian designer boutiques) shot their spring/summer 2012 fashion campaign in Jaipur, India.

Celebrating the quality craftsmanship and artisan techniques that define its ambient shopping experience, the Strand Arcade’s spring/summer 2012 fashion campaign is aptly called, Art of Authenticity. Shot by James Pipino and starring Nicole Pollard, the campaign shows off stunning designs by Alex Perry, Lover, Ms Couture, Lisa Ho, Leona Edmiston, Manning Cartell, Jayson Brunsdon, Dinosaur Designs and Terry Biviano. It all is offset perfectly against the grandeur of the historic Neemrana Fort-Place

We’ve seen the images from the campaign around the web, but have you seen the behind the scenes video that takes in the mix of traditional culture and sometimes chaotic atmosphere of Jaipur?

Watch it above, then check out the images from the Art of Authenticity campaign again below.