Fashion and alcohol can sometimes go hand in hand, especially when a celebration is in order. So it comes as no surprise that Absolut Vodka has teamed up with Gareth Pugh to design a limited edition bottle that reflects his love of geometric forms.
Known for creating otherworldly silhouettes that makes the wearer look like they’re from a different planet, Pugh has created a bottle with twelve facets and wrapped in a midnight blue silk cloth embroidered band.
“I wanted to create something epic for my collaboration with ABSOLUT,” explained Pugh. “I began by thinking of an ‘ABSOLUT Gareth Pugh’ and I decided to choose an outfit from my archive, something that I feel captures the essence of my work which I could use to ‘dress’ the ABSOLUT Mode Edition bottle and in a very abstract way.”
After his Paris Fashion Week show last night, Pugh held court at the Silencio in Paris at a party to celebration his collaboration with Absolut with a rather fashionable crowd that included the likes of Michelle Harper, Tom Guinness, Thakoon Panichgul, Bruno Frisoni, Delfina Delletrez-Fendi, Gaia Repossi, Lindsay Lohan, Ellen von Unwerth and more.
The Absolut x Gareth Pugh bottle is available exclusively from W Hotel, London and from Colette in Paris – but according to the pre-order listing online it is sold out. Even with it’s hefty €350 price tag (€292.64 if you don’t have to pay VAT).
Pugh joins an illustrious list of fashion designers to create a limited edition for Absolut Mode, including Tom Ford, Versace, Stella McCartney and Jean Paul Gaultier.
Images via Colette and D.R.
Very cool, leaving your mark on the world with your creativity is priceless!
Anyone know where I can buy one of these bottles?