Sometimes I think about Sliding Doors moments (like in the movie, when Gwyneth Paltrow both misses and catches her train, resulting in two different life paths), like missing busses or asking people out or not. But what about one of the biggest old wives tales, of getting out of the wrong side of the bed?
Australian fashion chain Sportsgirl have taken the theory of getting out of either the left or right side of the bed can result in an entirely different day in their latest campaign video entitled My Moving Image in two videos. They develop the idea that a girl’s outfit hinges on the time she wakes up and side of the bed she gets out of. Starring British model/actress Anna Brewster and directed by Tyrone Lebon, the film is a cute exploration of the Sportsgirl Girl, one who is a free spirited soul who loves boho-chic, the other is a little preppy and embraces the colour blocking trend.
Watch both movies below and let us know what you think.
Sportsgirl – My Moving Image (left)
Sportsgirl – My Moving Image (right)
