Earlier this week Keira Knightley’s second Chanel Coco Mademoiselle film was released to the internet. And even with all the buzz and teaser images, we as a long time Coco Mademoiselle perfume lover (we’ve purchased four bottles in the last 8 years) were not in love with the new campaign.
The first Keira Knightley for Chanel Coco Madmoiselle film was released in 2008 where steps out of her Paris rooftop apartment in just a bowler hat and a white shirt, slips into some Coco Mademoiselle and a scarlet red dress. She teases a guy for a few seconds before making her way through the party and on to the cobblestoned streets of Paris. The film sparkled with mirrors and beautiful Chanel jewels while the dolcet tones of Joss Stone sung L-O-V-E (originally sung by Nat King Cole). It was elegant, subtle and just the right amount of sultry.
The new film (watch it below) also has Stone singing, but this time the song of choice was It’s a Man’s World and Knightley in a cream coloured motorcycle gear rides a motorcycle to a photoshoot. Which of course turns into a sultry photo session where Knightley teases the photographer (played by Alberto Ammann) before she slips out before things get hot and sweaty.
So the moto of that story is that it may be a man’s world, but if you wear Coco Mademoiselle you can’t be tamed by a man? Give me the playful elegance of the first film over computer generated mortorcycle riding any day!
Watch the 2008 and 2011 Chanel Coco Mademoiselle films staring Keira Knightley below and let us know which one you prefer!
Keira Knightley for Coco Mademoiselle 2008
Keira Knightley for Coco Mademoiselle 2011
