Italian fashion designers Domenico Dolce and Stefano Gabbana have stepped out of the fashion world and into another, this time the world of Bacardi’s vermouth brand Martini to launch their first co-branded drink. No strangers to the world of food (they have their own restaurant called GOLD) the pair designed a drink which will be unveiled during their upcoming show at Milan Men’s Fashion Week (which starts on June 19th).
“As a result of a joint commitment, this new co-branding project strengthens a partnership started more than 10 years ago,” Dolce & Gabbana said in a statement.
No word on whether the drink is a will be an actual martini or what it’s name will be yet.
We have to ask… will we see Madonna, Scarlett Johansson or Matthew Mcconaughey drinking the new Dolce & Gabbana Martini drink in their next ad campaign? All three are faces of various Dolce & Gabbana product lines so it would be much of a stretch to hope that they utilize some of their celebrity power.
