This will wake you up on a Monday morning if you’re feeling a little bleary-eyed – a selection of advertising shots of Marc Jacobs new fragrance for men, aptly entitled Marc Jacobs Bang.
Like all of Jacobs’ ad campaigns, it was photographed by Juergen Teller and features a naked 47 year-old Marc Jacobs lying on a bed with only an oversized perfume bottle keeping him modest. It may not be the most original concept (Tom Ford for Gucci anyone?) it does have shock value and appeals to a certain audience – which according to the release is for a “contemporary guy, who, even if he isn’t young, has a younger spirit.”
Even though Jacobs is creative director of his own fashion empire and for Louis Vuitton, he says nothing he tried on worked:
“Once I agreed to be the model, I couldn’t see what I would wear to express this,” Jacobs told WWD. “We tried it with clothes, but it didn’t work. Then Juergen had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”
Marc Jacobs Bang hits Bloomingdales in July and is available worldwide from September 2010.
Is the Marc Jacobs Bang fragrance ad shocking good, or shocking bad?
[Via TFS]
