Last October we told you Rimmel London had signed Georgia May Jagger and Coco Rocha as their new faces and Coco’s ad was revealed earlier this week. Well the steaming Rimmel London train has just stopped at a new station and has announced the signing of three new faces to push into the global market.
Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will be joining Kate Moss, Lily Cole, Sophie Ellis-Bextor, Ayumi Hamasaki, Jagger and Rocha as spokeswomen for the London based brand who want to broaden their reach into China, Japan, India and Latin America.
“Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform,” stated Bernd Beetz, Coty’s chief executive officer.
Looks like Rimmel London are gearing up for this new group of young hipsters to take on the powerhouse brands like L’Oreal who has quite a line up of beautiful women as spokeswomen themselves. Are you looking forward to seeing what this new line up have in store?
