French journalist and founder of WAD magazine, Bruno Collin has been announced as Diesel’s new artistic director, replacing Wilbert Das who left the Italian fashion brand late last year. “Today more than ever, I want Diesel to express its own DNA in a way that’s more modern and innovative,” said Diesel president and founder Renzo Rosso. We don’t know how much designing Collin will be doing because he was quoted as saying that his role would be that of “an alchemist, an orchestra conductor. The dynamism of this brand only needs some new channels of inspiration and expression.” It should be interesting to see what new directions Diesel goes in the next few months with Collin head of the creative. [AFP, image/lexpress]
Bruno Collin announced as Diesel’s new artistic director
