It seems like a game of merry-go-round in the fashion world. Some brands are falling off while others are getting back on with a new coat of paint. The latest to get revived is Biba, which went into administration last year after being revived two years prior. This time it is the House of Fraser who is looking to bring back this quintessentially British brand – and where a young Anna Wintour came to work in the mid 1960s. Biba will reportedly be revived in time for a relaunch for Autumn/Winter 2010 and will also include the launch of two diffusion lines at opposite price points. [CatwalkQueen]
Biba revived by the House of Fraser for autumn/winter 2010
