Levi Strauss is making it easier afford a pair of their red-tabbed jeans in India. They are offering Indian shoppers the chance to buy a pair of $30 jeans in three installments. “This is the first time the world over that apparel is being sold on credit that will be deducted by the bank in three monthly installments,” Levi Strauss India MD Shumone Chatterjee. Sales of Levis jeans have reportedly surged by 10% – 15% since June. [AFP]
Buy $30 Levis jeans in 3 easy installments – in India
