“Vogue Australia has been saving people from looking ugly for 50 years”
– Damien Woolnough, editor of Vogue.com.au – Australia’s answer to Vogue.co.uk/Style.com.
Where was this gem of a quote said? At the Optus “hAPPlication” event just last week. You see, Optus, an Australian telecommunications company held a series of talks to show the consumer how the Apple iPhone is used by industry professionals in their every day lives. From work to home, in dating and for fashion lovers.
Woolnough was there to talk about how he used it in his Vogue life, and went on to talk about how he just had to have an iPhone because it was pretty and it was a great tool to show his websites features to potential advertisers (money does may the Vogue world go around). And apparently the whole front row at Australian Fashion Week had a iPhone in hand and was Twittering away, and that I must contest. There were a main group of girls and guys who were tweeting from their front row perches, myself included, and there was hardly and iPhone in sight.
Take this as a guide, we were the main tweeting crew at Rosemount Australian Fashion Week, and there is not an iPhone in sight. I count 3 Blackberries, 2 Nokia’s, 1 HTC Dream and a laptop. I’m just saying! And every time I saw him front row, Woolnough himself looked like he couldn’t be caught dead tweeting from the front row. The @VogueOz twitter didn’t fire much from the front row between April 24th and May 1st, instead it was used primarily to promote new content posted up on the Vogue website.
So how do you think Vogue Australia save people from looking ugly? Do they? Perhaps they force Australian women and men into Vogue Australia fashion school and force them to look at pages of their magazine until they’ve been brainwashed. Just like in the movies.
I thought his first words were hilarious!
I agree that few were using the iPhone front row at RAFW though. You have to have a really steady to get a good photo, I sneaked mine out a couple of times, but didn’t see many othes.
The Style.com application IS extraordinary.
Having sat through quite a few of the shows at RAFW and watched with interest the groaning reaction of old media to the instant journalism of the merry, fashion-forward crew of bloggers and tweeters, I can attest that SassyBella tells no lie ….. there was an iPhone not to be seen ………….
ml88
I can also testify that there wasn’t an iPhone to be seen in the front row. It should be noted that @vogueoz tweeted 15/16 times and @damienwoolnough tweeted one during RAFW. Nice to see Optus are doing their homework.