British actress, Tilda Swinton is the face of Pringle of Scotland – for it’s women’s and men’s wear Spring 2010 ad campaign. Set to be shot in Scotland by Ryan McGinley next month, the images will be exhibited in London during London Fashion Week.
“We want to show people that Pringle is a Scottish brand, but go a little bit deeper,” said Pringle’s Benoit Duverger. “We believe Tilda is more inclusive, as both young and more mature people identify with her acting.” [WWD]
