Diesel’s xXx party to sweep the globe with DJs and $30 jeans

Diesel is celebrating its 30th birthday on October 11, 2008 with a party that is set to sweep across the globe from Japan to New York City, hitting 18 major cities in 8 different time zones.

The party will feature some of the world’s edgiest performers and DJs as it races from Beijing, Dubai, Tel Aviv, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo.

To spread the joy across the world, Diesel is launching a Limited Edition xXx Jean on October 11th with pre-registration required. After all the jeans, valued at $600, will only cost €30 in Europe, £30 in the UK, $30 in the US, ¥30 in Japan and $30 in Australia.

No official image of the jean has been released yet, but word is that they will be a staple Diesel jean in a cool new wash.

Now if that tickles your fancy, head to your local Diesel store to find out more. If you don’t pre-register, you won’t get your hands on a pair of Diesel Limited Edition xXx jeans – only 250 pairs will be available in Australia with limits set across the globe. And if you don’t pick up your jeans within the allotted time slot you will miss out and the next lucky person on the list gets them.

The jean disappears from shelves on October 12, so don’t forget to pre-register at Diesel stores. Australian stores taking your details are the Sydney and Melbourne city stores, as well as Paddington, NSW and South Yarra, Vic.

Don’t forget to log on to Diesel.com on October 11 to watch the global party take place.

— Love Diesel? As our newsletter subscribers will know, we’ll be reporting live from New York Fashion Week and we’re attending Diesel’s Spring 2009 show.