Kenneth Cole are celebrating their 25 year anniversary with a new non-uniform ad campaign asking people to think about things outside of the box.
Each feature the phrase ‘We All Walk in Different Shoes’ asking the people to think differently to make a difference. On his website he asks us all to “celebrate those non-uniform thinkers who have the courage to truly be who they are”.
The ads photographed by Terry Richardson features a gay married couple and their daughter, while another is features the HIV-positive editor-in-chef of POZ Magazine.
What do you think of these ads which are more emotional and sends a bigger message than just ‘buy my product’?
I think it’s a bit of too much for an advertising campaign. It has been tried before and was more controversial than commercial smashing hit. People are not really interested in buying clothes under an “awearness” campaign. That raises guilt and doesn’t get anyone closer to shopping paradise..
I just watched the ad on kenneth’s cole website and watched the video about the transgendered woman. I’m not against anyone putting themselve’s together but I don’t care to hear another sob story about how difference’s can bring us together. As far as I’m concerned, as long as the shoes are nice, I’ll pay for them.