The Australian Fashion Week Transseasonal shows scheduled for October have been moved interstate to Sydney, home of the Spring Summer shows.
“This decision has been made following detailed discussions with the industry, Rousemount Australian Fashion Week partners and also internally with IMG’s global offices,” said Simon P. Lock, IMG Fashion Asia Pacific’s managing director. “The overwhelming view is that, for the future growth and development of the event and the Asia Pacific industry as a whole, the Transeasonal Collections should move to Sydney.”
The transseasonal shows are scheduled to run from October 9 to 11, at the location where the Spring summer shows were held this May – at Sydney’s International Passenger’s terminal.
P.S. For everyone who’s wondering why the ‘Fall/Winter’ shows are called ‘Transseasonal’, it is because winter in Australia isn’t as freezing as it gets in other parts of the world, so many Australian’s don’t respond as well to it.
No doubt this moves comes as the Transseasonal collections don’t have as many designers or media attending. Though Toni Maticevski did show last year in Melbourne, albeit to a smaller audience than usual.
[Via: AFW.com.au]
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