A new article has been uploaded – Designer’s rack up their high street credential’s. Here’s a snippet:
As you read this another announcement is probably being made for another high store and celebrity / design collaboration.
Designer fashion use to be unattainable for people on average salaries. Not anymore. Not since Karl Lagerfeld designed a collection for European chain store giant, H&M.
I think it’s fair to say that H&M started this new wave of diffusion lines. Sure Isaac Mizrahi had done his first collaboration with Target America before Karl did his for H&M, but the Mizrahi collaboration didn’t spark a customer frenzy quite like the Karl Lagerfeld for H&M collection did when it hit stores back in November 2004. H&M and every other chain store had never seen crowds quite like the ones that lined up outside the store and scrambled for a piece from the iconic Chanel and Fendi designer who’s designs can fetch…
