Esprit are going to be staging a vertical fashion show down Melbourne Central’s Shot Tower as part of the L’Oreal Melbourne Fashion Festival on March 6, 2007.As part of their relaunch in the Australian market, the 90 degree show will showcase the Esprit Autumn/Winter collection through acrobatics and dance on the vertical catwalk.
This isn’t the first time that a vertical fashion show has taken place.
Almost two years ago Target held a vertical fashion show on Fifth Avenue at Rockefeller Center (pictures below), with members of the Jochenschweizer acrobatic rappelling troupe walking down the side a 9-story tower on the Plaza, using the wall as a runway.
“We want to inspire our guests with our fall collection and want them to have fun with fashion,” said John Remington, vice president of communications, Target. “Doing a runway show down the side of one of New York’s most iconic buildings was a great way to do just that.”
Target had also pulled a similar stunt a few years earlier to reintroduce its delivery service for customers via London-style taxis. The highlight of the event was the vertical fashion show, which had a group of European athletes, suspended in harnesses, descending down a Target store’s 11-story wall.
For more about the Target Vertical fashion show visit USAToday.com.
Images from Sapsis-rigging.com
— Covering Australian fashion beccause we’re an Australian blog
