After launching her second fragrance, Vera Wang Princess, for every girls’ inner princess, Vera Wang has just signed a partnership with Kolhs to create a “premium fashion and lifestyle brand called Very Vera by Vera Wang,” says the WWD
The collection will be be available at more than 900 Kohl’s moderate department stores and kohls.com beginning in fall 2007.
So that’s something to put into your calendar!
For now, Vera Wang fans will have to appease themselves with the Vera Wang Princess fragrance, with actress Camilla Belle fronting the advertising campaigns (pictured right).
Visit the Vera Wang Princess website for more information, including behind the scenes footage from the advertising campaign shoot, contests, samples of the fragrance, go in the draw to win a Vera Wang Lavender Label dress, a custom iPod designed by Vera Wang… and so much more.
The Princess fragrance is available online now at Sephora. With a limited edition Vera Wang Princess fragrance to be unveiled this Northern fall says The Daily.
The pretty heart shaped bottle of eau de toilette spray will be adorned with an exclusive, keepsake charm in the form of a tiny 14-karat gold crown, illuminated with pave-set diamonds, that dangles from the bejeweled crown cap. Only 300 editions of this bottle will be produced, and will be available at six select Saks Fifth Avenue locations—New York, Short Hills, Chicago, Houston, Beverly Hills, and Charleston—and at saksfifthavenue.com.
Nice ad for the perfume, by the way. I hope it does well.