To publicise their newest store opening in the financial district of New York, make up retailer Sephora launched quite an interesting publicity campaign.Where some New York’s street vendors handed out cups of coffee in a white coffee cup with a bright smear of red lipstick printed near the rim.
Is it disgusting or a very clever marketing ploy?
I think it’s quite amusing, but whether I’d appreciate my morning coffee be “tainted” with a bright lipstick mark on the side is another matter!
